The Never-Ending TV Company Issue

I don't initiate a support chat in order to receive a sales pitch for a product that isn't marketed toward my best interests. I can't believe in this day and age, we still cannot get TV content a la cart, but instead have to pay for dozens and dozens of channels we will never use, just to get the few we want. Well, at least with the major players we can't. I hate online support chat, but when I do have to enter that realm, I let them have it.